Back in the Day 90's and Early 2000
withitgirl™ was founded in 1996 by Marialidia Marcotulli and joined by Cory Peipon in 1998. They both envisioned forming a community of like-minded girls who enjoyed sliding (surf, skate - action sports) and who participated in music, art, and eco-conscious endeavors.
Together, they began mapping out the online and offline communities, weaving together a broad team of girls (and supportive chill fellows-not to leave them out!) to contribute to the movement. Designers, artists, programmers, sliders, brands, taggers, basically a grassroots group of people from various communities were invited to participate and did. At its peak, withitgirl received 1 million views a month and was growing at a pace.
Existing originally as a community platform, the online version-withitgirl.com launched on November 19, 1999. It included over 100 pages of unique and exciting content created by and for withitgirls all around the world. With streaming radio, chat boards, and a commerce store along with the zine/magazine (BORED) the demand for the withitgirl feeling grew. The apparel line (LIKE) offered a smart slow fashion interchangeable girl aesthetic, and the withitgirl world expanded in breadth as well as in-depth.
The site was a thousand pages deep before formally closing in 2005, and it continued to live on in spirit. In 2020, during the Pandemic, a younger generation of California withitgirls reactivated the movement, combining old content with new, and celebrating women across the globe. The movement is being re-imagined and relaunched combining old and new content with Mols and a new team of rad women.